Advertising: Campaign Design & Impact

As the primary (and often only) marketing role in renowned nonprofit organizations, I was often asked to wear the hats of three or four different personnel, including advertising strategist. I’ve run seasonal campaigns with sponsored social media posts via Facebook and Instagram, retargeting banners, precise ad buys, Google Adwords, and even the old standby: print media.

Through these efforts, we not only saw more unique visitors and conversions, our campaigns also exceeded goal more than once.

Advertising Success Story

In September 2019, I was hired as the marketing manager for David Mamet’s award-winning New York acting conservatory Atlantic Acting School. The largest responsibility of my position was sole control of a $175,000 advertising budget, including digital (Facebook, Instagram, Google Adwords, external web placements, advertorials, etc.) and print advertising.

We noticed we needed to pick up momentum to meet our goal for our Spring Classes for Kids and Teens campaign, so I researched the most trusted New York parenting blogs – and found a top-tier vendor we had never used. I booked a 3-day take-over of their homepage (including page-length scrolling skyscrapers, leaderboards, and in-line banners). Days later, we saw our week-to-week conversations more than double, bringing in an additional $4,000 closer to goal.

Ad Design Samples