Social Media: Account Management & Sponsored Campaigns

Social media marketing is all about balance: cultivate a following while nurturing current followers, maintain hyper-focused brand awareness while adapting to evolving trends. The digital marketplace provides a direct feed to consumers – and therefore organic lead generation.

Throughout my career of managing company profiles – both organic posts and targeted ads – on Facebook, Instagram, Twitter, and YouTube, I developed a careful instinct for the tone and content that reaches more consumers, most successfully.

Social Media Success Story

When I took over as marketing manager at Atlantic Acting School, I noticed a pattern in the social media accounts – when we promoted our celebrity alumni we didn’t see as much traffic as when we highlighted current or recent student activity. I decided to pivot the #WednesdayWisdom campaign (which pulled quotes from celebrity alumni), and I asked current students to provide content instead. Our Wednesday traffic quickly increased by 152%.