My Writing Samples from TodayTix
Below is a selection of writing samples with TodayTix, a global, award-winning SaaS ticket vendor for theatre and other live entertainment in New York, London, Melbourne, and more.
Posts for the “TodayTix Insider”
I wrote comprehensive content for the “TodayTix Insider,” which required full feature posts including theatre show guides, original “listicles,” themed posts, & evergreen content.
Selected samples:
9 Award-Winning Shows to Celebrate Awards Season
11 Perfect Girls Night Shows for Galentine’s Day
Your Guide to London’s Southbank Neighborhood
Keep Your New Year’s Resolutions with These 6 Shows
9 Anti-Christmas Shows to Delight Your Inner Scrooge
and more.
Original Copy for Product Pages
I developed SEO-oriented copy for every new show on the website, totaling 40+ pages, each requiring an original synopsis and multiple interesting facts to populate the “Tell Me More” and “What to Watch for” sections of each page.
Selected samples:
“Betrayal”
“Emilia”
“Joseph and the Amazing Technicolor Dreamcoat”
and more.
Targeted Email Blasts
Some of my tasks with TodayTix extended beyond the confines of copywriting and required the use of email marketing software with targeted sends to segmented lists. I composed the copy for numerous email campaigns during the heavy marketing period of holiday season. Some successful email campaigns I composed included:
“The 12 Shows of Christmas 🎄🎁”
“Closing Soon in the West End 😩”
“Boxing Day Sale! 🎉”
“New Year, New Shows! 🎊🎉”
“Dry January doesn’t have to be dull”
and more.
Upcoming Venue Page Project
TodayTix launched a massive SEO-based project in the spring of 2019 to produce a page of original copy for each theatre venue in London. Each “venue page” includes roughly 500 words of copy and thorough research required per page. I contributed pages for London’s most prominent venues including: